Crosstown Cold Brew Branding
This project was to create a brand identity for a cold brew company. Inspired by New York City (and a charming Vampire Weekend song, “M79”), I created Crosstown Cold Brew named after a bus route. The brand is built around the concept of making morning commutes more bearable. Just like the bus, Crosstown will get you wherever you need to go, giving you the kick you need to brave the morning. It’s spunky, fun, and bold and I would definitely drink it on my commute.
The very cool Brooklyn office