Songfest 2018 Marketing
As the Philanthropy Marketing Coordinator in Chi Omega, I designed and created a funky, high energy design for the 40th Annual Songfest. Taking Songfest back to its roots in 1978, I designed a logo that was different than any other Songfest logo, and felt reminiscent of the late 70s. This logo represents the high energy and tradition of Songfest on campus.
I also oversaw the sales of over 3,000 t-shirts that I designed as I corresponded and negotiated with manufacturers. I organized all orders and ensured they were sorted and distributed correctly. I created all graphic materials including the 3 different variations of t-shirts, social media graphics, program, raffle tickets, promotional ideas, and banners.
t-shirt
printed program
