PROBLEM
Email: The most loyal raving fans subscribe to our email newsletters. Are we standing out in their inbox, providing an interesting experience worth the click?

Web: The Vital Farms traceability experience is unlike any other. It’s a robust, unique experience…that no one was using. It was hard to navigate and not very exciting to look at.

SOLUTION
Email: Use the new brand assets to create something worth opening. Showcase interesting content in unique ways.

Web: I completely overhauled the traceability experience, starting with the landing page that showed users exactly how to navigate the page. Once they entered their farm name, I redesigned the farm page and focused on creating an immersive, interactive experience where users could go beyond the video and actually learn about Vital Farms’ practices, write a letter to the actual farmer that produced the eggs from their carton, and more.

TAKEAWAY
Meeting consumers in their digital environments is crucial. With good design, we're not only meeting them, but exciting them, and creating loyal fans.