PROBLEM
Vital Farms needed to catch shoppers’ attention: in-store, online, and everywhere in between. With secured placements in grocery stores, print magazines, and targeted, we needed to show up strong to convert browsers to shoppers.

The Vital Farms Sales Team also needed design structure. Booth setups were dated and mismatched and sell sheets weren’t consistent across all SKUs. As the brand grew, the sales materials needed a refresh to keep up.

SOLUTION
From high-level brand consideration to lower-funnel conversion messaging, I designed assets to both educate and convert. After the brand refresh, I worked to overhaul our shopper assets, leading with strong imagery and pack shots, paired with our new look and feel to bring the packaging through.

For the Sales Team, I created systems for tradeshow booths. Salespeople could order banners for the SKUs they wanted, each with different imagery depending on the channel they were selling in. I also created a new design system and templatized the sell sheets, so that as we added new products to the portfolio, we could continue to grow our sell sheets to sell the products to grocers.

TAKEAWAY
The Vital Farms brand now shows up consistently, based on thoughtful design systems that can scale as the business grows.